As I have just hit the Hot New Releases List in my Category for “The Ten Rules of Efficiency” for the first time I thought I do some research on the topic.
(Help me to keep my book up there – get your copy now: http://amzn.com/B00BD2IX6W - it’s only $0.99 and will change your work forever)
Looking around the obvious places (KDP support, Goodreads, etc.) it seems that the general understanding is that you have to have a specific amount of sales in a specific amount of time to get listed in the Hot New Release section and you have to be new (obviously).
So how did I get into that spot? Well, first of all you need to pick the best category for your book. If you are in a generic category like “Management” your competition is very high – on the other hand “Time Management” is a lot more specific and the amount of new books is more limited – therefore my chances of getting into the list are much better.
When I released my book I started a “free” campaign for three days immediately and had over 1000 downloads. The book carried the momentum and slowly afterwards the sales started to pick up. After one week I hit the “Hot New Releases” spot.
So it seems there is no secret sauce, just sales and a little bit of planning (Category, Promotions).
What happened since I have been in the spot? Well, Sales picked up considerably. It’s a sweet spot to be in and probably one of the best Sales driving advertisements on Amazon. Unfortunately it is not something you can plan or bank on.