Running your free book promotion – Part 4
The day after
Last weekend I ran a 3 day promotion for my son’s book “Into the light”. I used this to try out some of my tips described in Part 2 and 3 and to measure the results and compare with earlier promotions that I ran.
First of all – the promotion was a huge success. With the listings I had done beforehand on all the “free book” blogs, the book made it to #803 in the Amazon bestseller ranks on Friday evening and staid around 800 until Sunday morning when it slowly started to go down in rankings.
During this time the book was featured on several blogs:
However, the day after first of all is usually a little bit of a shock. The ranking goes back up to the 400.000 and the question remains – will anyone buy the book now that is not free anymore.
From earlier promotion I know that sales will pick up because of the promotion, just how much is hard to say.
But there are a few things that can be learned:
1. The 1st. of the month had no measurable impact – the sales curve was exactly as on earlier promotions
2. The sales curve goes down considerably on day two and again on day 3 (this has been the case with all promotions I ran so far)
3. There is basically no interest outside the US
4. Friday seems to be a good day for a free book promotion – the initial sales were much higher than on my Saturday or Sunday promotions.
I will follow this promotion with another free eBook for Kindle promotion for my book “Rise to the top!” in 2 weeks. This will clearly show what the difference between month beginning and middle is (if measurable in any way).