Posts tagged Promotion
Tags and Likes–RIP

Without much fanfare Amazon took away the Tags and Likes for books. This was obviously going to happen, as it was mostly used for pushing books up in the search algorithm.

Unfortunately this also takes away all the Likes and Tags my books had collected from real readers. I understand why Amazon has to do it and it’s fine with me – it is their platform and they want to keep it fair for everyone.

However, there should be a better way of doing it – just deleting these sections and not telling anyone is not very customer friendly. Not many readers actually write a review, but many did click on the Like button. This feedback for me as an author is now gone.

Hot New Releases on Amazon

As I have just hit the Hot New Releases List in my Category for “The Ten Rules of Efficiency” for the first time I thought I do some research on the topic.

(Help me to keep my book up there – get your copy now: - it’s only $0.99 and will change your work forever)

Looking around the obvious places (KDP support, Goodreads, etc.) it seems that the general understanding is that you have to have a specific amount of sales in a specific amount of time to get listed in the Hot New Release section and you have to be new (obviously).

So how did I get into that spot? Well, first of all you need to pick the best category for your book. If you are in a generic category like “Management” your competition is very high – on the other hand “Time Management” is a lot more specific and the amount of new books is more limited – therefore my chances of getting into the list are much better.


When I released my book I started a “free” campaign for three days immediately and had over 1000 downloads. The book carried the momentum and slowly afterwards the sales started to pick up. After one week I hit the “Hot New Releases” spot.

So it seems there is no secret sauce, just sales and a little bit of planning (Category, Promotions).

What happened since I have been in the spot? Well, Sales picked up considerably. It’s a sweet spot to be in and probably one of the best Sales driving advertisements on Amazon. Unfortunately it is not something you can plan or bank on.